2020年国内互联网平台广告营收:快手最快,阿里最稳
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2021.03.26
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电商平台广告变现能力强劲。榜单中电商平台广告排名普遍靠前,电商类广告市场规模依旧处于增长态势。
短视频及新兴视频平台增长最快。短视频平台快手广告营收增长最快,增幅接近200%,其次是B站,增幅达到126%,这些新兴平台越来越受到广告主青睐。
最后,从商业化变现角度看,由流量转型到服务依旧为重心。一方面体现在数据与技术能力的加强,提升广告效果;另一方面则是在自身生态中搭建商业闭环,在广告主的生意经营中扮演越来越重要的角色。
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
阿里巴巴
手淘改版、双11战线拉长
广告营收增长回弹
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
腾讯
视频号首次“亮相”财报
微信依旧为社交广告增长主力
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
百度
广告业务持续缩水,托管页将成主角
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
京东
持续引入高端品牌
数据与技术为主打招牌
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
拼多多
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
广告收入增长强劲
多多买菜成新增长引擎
![1675842181961114.png 1675842181961114.png](/uploads/image/20230208/1675842181961114.png)
快手
广告收入4年翻了近55倍
Q4广告收入已超直播收入
![1675842191116134.png 1675842191116134.png](/uploads/image/20230208/1675842191116134.png)
![1675842201834902.png 1675842201834902.png](/uploads/image/20230208/1675842201834902.png)
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
美团点评
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
线下门店线上化趋势下
餐饮外卖广告收入增长强势
![1675842213532561.png 1675842213532561.png](/uploads/image/20230208/1675842213532561.png)
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
小米
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
境外市场出货量增长迅猛
广告业务规模进一步扩张
![1675842239126767.png 1675842239126767.png](/uploads/image/20230208/1675842239126767.png)
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
微博
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
品牌广告增长回弹,效果能力亟需加强
爱奇艺
会员增长喜人,广告收入持续下滑
![1675842259412674.png 1675842259412674.png](/uploads/image/20230208/1675842259412674.png)
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
bilibili
![1675751581621852.png 1675751581621852.png](https://www.itopmarketing.com/uploads/image/20230207/1675751581621852.png)
付费用户翻倍,广告业务保持加速增长
![1675842271385650.png 1675842271385650.png](/uploads/image/20230208/1675842271385650.png)
![1675842268123260.png 1675842268123260.png](/uploads/image/20230208/1675842268123260.png)
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