峰会背景
全球新冠肺炎疫情对奢侈品行业的影响是破坏性的，也促使各大品牌推进数字化革命。尤其是疫情的影响下，线下门店销售停滞，线上渠道的优势愈发凸显。近几年来，布局国内线上平台已成为奢侈品牌加速中国化布局的必选渠道，奢侈品线上销售额的比重逐渐增加。如何全面布局线上销售渠道，加快消费者从兴趣到最终购买的决策过程；如何拥抱web3.0, 利用元宇宙和NTFs打造消费者沉浸式购物体验；如何分析消费者画像及需求，制定数据驱动型的营销决策；如何提供定制的内容和闭环全触点营销体验；如何在单个广告活动中结合社交媒体，最大程度地实现品牌推广和销售转化；如何在不牺牲品牌DNA的情况下在数字市场中前进并增加利润……
此次会议将重点讨论后疫情时代奢侈品行业主要的数字化战略与趋势，探讨数字化技术如何成为与消费者沟通的有效手段和关键媒介，如何做好线上消费者洞察，以及在碳中和的背景下奢侈品行业如何应对气候变化，推进可持续发展。本次峰会将为品牌主提供良方，使之得以构建实现长期数字化转型的能力，同时在数字世界中保持奢侈品牌传统，从而在2023年及未来制胜中国市场。
会议时间/地点/主办方
2023年6月26日-27日/ 中国上海/ ECV International
热点话题
新市场格局下的奢侈品发展机遇与挑战
元宇宙营销：突破传统界限，打造沉浸式购物体验
抢滩元宇宙背后，中国奢侈品行业的确定性与不确定性
数字化如何助力重塑品牌力
奢侈品全触点营销：从经典零售商业模式到数字化建设的挑战
通过FACT+全域经营模式吸引奢侈品消费者
数据驱动营销与定制化如何改变奢侈品行业的游戏规则
奢侈品牌的卓越数字化战略
数字化重塑零售体验
后疫情时代，中国消费者回流趋势与展望
解锁中国奢侈品社交平台密码：拉近与客户的关系
可持续发展概念如何赋能奢侈品牌营销
如何利用多元化IP打造符合奢侈品自身定位的品牌效应
酒店创新如何创造竞争优势
……
峰会亮点
20+家业内领先企业情报分享 20+问答环节
100+名参会代表
线上线下推广
收集国际市场情报
与行业领袖及先驱展开现场交流
可供寻找商业机会的国际平台
参会咨询
欢迎来自美妆、时装、珠宝、豪车、精品葡萄酒和烈酒、美术、高级餐饮、高品质设计家具及家居用品、豪华酒店、游艇等行业领域的同仁报名参会！
峰会网站：http://www.ecvinternational.com/LuxuryDigitalInnovation/cn.html
联系人: Britney
电话：+86 21 8026 0707-813
手机号：+86 13271915990（微信）
邮箱：marketing@ecvinternational.com
The 4th China Luxury Digital Innovation Summit 2023
Event Background
The impact of the global Covid-19 pandemic on the luxury industry has been disruptive, prompting brands to advance the digital revolution. Especially under the influence of the epidemic, offline store sales have stagnated, and the advantages of online channels have become increasingly prominent. In recent years, the deployment of domestic online platforms has become a must-have channel for luxury brands to accelerate their Chinese layout, and the proportion of luxury online sales has gradually increased. How to comprehensively deploy online sales channels and speed up the decision-making process of consumers from interest to final purchase; how to embrace web3.0 and use Metaverse and NTFs to create an immersive shopping experience for consumers; how to analyze consumer profiles and needs, and formulate data-driven how to deliver customized content and a closed-loop full-touch marketing experience; how to combine social media in a single campaign to maximize branding and sales conversion; Move forward and increase profits in...
This conference will focus on discussing the main digital strategies and trends of the luxury industry in the post-epidemic era, discussing how digital technology can become an effective means and key medium for communicating with consumers, how to make online consumer insights, and how to achieve carbon neutrality. In the context of how the luxury industry responds to climate change and promotes sustainable development. The summit will provide brand owners with a recipe for building their ability to achieve long-term digital transformation while maintaining luxury brand heritage in a digital world to win the Chinese market in 2023 and beyond.
Event Date/ Location / Organizer
June 26-27, 2023 / Shanghai, China/ ECV International
The summit will be held in-person and online.
Highlights
20+Industry Leading Company’s Intelligence Sharing 20+ Q&A Sessions
100+ Delegates
On-line and Off-line Promotion
Gathering International Market Intelligence
Onsite Communication with Industry Leaders and Pioneers
International Platform for Business Opportunity Seeking
Hot topics
Opportunities and Challenges for Luxury Goods Development under the New Market Structure
Digital Excellence Strategies for Luxury Brands
Luxury Full-touch Marketing: From the Classic Retail business Model to the Challenge of Digital Construction
How Should Luxury Brands Closely Track Consumer Dynamics in the Digital Age?
Private Domain Ecological Marketing Operations Enable Efficient Consumer Acquisition of Luxury Goods
Attract Luxury Consumers through the FACT+ Global Management Model
How Data Driven Marketing & Personalization Change the Game in Luxury
Metaverse Marketing: Pushing Traditional Boundaries to Create an Immersive Shopping Experience
Panel Discussion: How Digital Channels and Tools Help Luxury Brands Reach Consumers More Accurately
Digitalization Reinventing the Retail Experience
In the Post-epidemic Era, the Trend and Prospect of Chinese Consumers Returning
Unlocking the Password of Chinese Luxury Social Platforms: Getting Closer to Customers
The Certainty and Uncertainty of China's Luxury Goods Industry behind the Beachhead
How to Use Diversified IP to Create a Brand Effect in Line with the Positioning of Luxury Goods
Mapping End-to-end Journeys for Bew-age Luxury Consumers with Digital
Carbon Neutral Policy - Promoting the Sustainable Process of China's Luxury Industry Chain
If you are interested in participating in the summit, you can visit our official website or email us.
Event website: http://www.ecvinternational.com/LuxuryDigitalInnovation/index.html
Contacts
Wes Wei
Tel：+86-21-8026 0707 ext 813
Phone: +86 13271915990
Email: marketing@ecvinternational.com
